As a group we conducted an analysis of the external market environment affecting the private gym market. The fitness industry is considered to include both fitness centers such as gyms as well as weight loss centers. Specialty training facilities are not new, of course.

Once you’ve decided on a franchise that’s worth a deeper look, a few important questions to start with: Strong demand and a lot of options to choose from - even despite the risks, opportunities in the fitness industry are all around. In this article – we share the latest gym stats on market size, growth, and memberships, as well as some insightful industry analysis.

Ideal for business planning, the report includes; Note: Data is correct at the time of publishing, but it’s important to do your own local research when making business decisions. A bootcamp has a much different equipment inventory than a Gold’s Gym with cardio and weight equipment. If you’re looking to launch a new product, expand your service range, or target a different segment, then market data can help you assess the viability Read more…, Developing a solid yoga marketing plan is crucial for generating revenue but it’s something that many people are unsure about. live in the United States - or pretty much anywhere else - it’s everywhere. FitQuest’s newest machine includes the introduction of body composition analysis using bioelectrical impendence analysis (BIA).

The franchisor has also already worked out the kinks with the program - at least a lot of them - and has proven the business model can work in at least certain circumstances. During the global recession of 2008, the gym industry did not fare well. These could be ideal times to run gym promotions that boost membership numbers or encourage loyalty. Some examples of these services include staffing, direct mail, shipping and printing. All rights reserved.

Many of these services can be purchased cheaper and/or with higher quality through outsourcing. Well, no. While it still accounts for less than 10% of the total market, the number and diversity of fast casual restaurants has been exploding across the country, with an astounding growth of over 500% since 1999!

Change ), You are commenting using your Facebook account. Taxes – the business have to adapt to the changes in taxes. It covers the topic in much more depth and includes gym industry analysis for health clubs, fitness studios, and product manufacturers too. Compare that with Crunch, an extremely low-cost, “everyman” gym. They can afford special deals and low starter rates that a smaller business can’t afford. According to the Bureau of Labor Statistics, these fitness and recreational sports centers employed 533,200 people in 2014, and jobs are expected to grow 8% by 2024. We check for updated gym statistics regularly but it’s worth doing your own due diligence – especially if you’re using this data for strategic business planning. With that better understanding is the certain knowledge that exercise improves energy levels, decreases medical expenses and likely increases longevity. Gym market stats can be a useful resource when starting a fitness centre, health club, or personal training studio. According to the Bureau of Labor Statistics , these fitness and recreational sports centers employed 533,200 people in 2014, and jobs are expected to grow 8% by 2024. Matt Sena is a writer and researcher, a co-founder, a Macro factors are “the number of broad forces that affect not only the company, but also the other factors within the micro environment” (Jobber 2012). Fitness Park Group est leader du Fitness en France, avec un chiffre d'affaire dépassant les 190M€ en 2019. Explore franchises and business opportunities by industry and category. And those are still around - but this is an industry that has seen variety become the spice of life. © 2020 FranchiseHelp Holdings LLC. Gyms used to be big box stores - lots of equipment for cardio and weight training, with personal training available, racquetball maybe, and a pool. People can watch videos or even live classes and join virtual communities to share their experiences. but there are also significant dips in May, July, and throughout the fourth quarter. These factors have to be taken into account as we start to conduct our TOWS analysis and decide which factors are the most important affecting our chosen gym, ‘The Gym’. Health and Safety – businesses need to keep up to date with regulations to reduce the chance of an injury claim. and will be very familiar with the program - but the franchisor will typically be responsible for evolving it and developing any needed training materials. It’s widely predicted that a global recession is now looming, meaning a double hit for fitness businesses. Sportspark offers a 125 station state-of-the art Fitness Centre/Gym, Personal Training sessions led by highly qualified and experienced Fitness Professionals and a timetable of over 60 group exercise classes to suit all abilities including Zumba, Pilates, Indoor Cycle, Circuits, Yoga and many Les Mills’ classes including BodyPump TM and BodyBalance TM. Not just keeping themselves fit, but passionate about spreading knowledge and helping people get fit.

Gyms need to work on convincing more of the population to begin attending their facilities. Memberships have grown 18.6% between 2008 and 2014, and the trend continued in 2015. Gym Market Size, Growth & Trends. Gym House Business Plan – Economic Analysis According to the 2014 Fitness Industry Analysis, there are 41 million Americans that are members of a health club, and half of those are members at a commercial, for profit facility.
Here are some gym statistics on market share and the biggest operators in the industry…, Here are some useful gym membership stats that can help to inform your business planning…. Inner Edge Fitness is reliant on one member to manage and run the business whilst also being one of our specialized personal trainers and dietitians. The more traditional gyms distinguish themselves at least in part through price point. Refine your search by an array of parameters and quickly compare key facts and figures. There is a lot of variability with fitness centers depending on the type of equipment or supplies needed. However, 2020 data is slightly skewed by the impact of Covid-19 (shown by the significant dip in March). trends.embed.renderExploreWidget("TIMESERIES", {"comparisonItem":[{"keyword":"gym membership","geo":"","time":"today 12-m"}],"category":0,"property":""}, {"exploreQuery":"q=gym%20membership&date=today 12-m","guestPath":"https://trends.google.com:443/trends/embed/"}); This is the most comprehensive and up-to-date gym market research report available. Identify the perfect franchise for you! Membership often becomes a point of pride and a community develops around the exercise. The beneficial implications for public health, vast reductions in NHS costs, and increases in gym revenue are huge. All elements of the macro and micro environment indirectly affect each other. Crunch sets their price point so low that it banks on people not bothering to cancel even when they stop going (and it works!). Wearable technology with biometric data - people can get real-time information about their workouts - making a professional trainer or even a group class less necessary. The weather and the “Being Green” scheme are both external influences which will determine the success or failure of the business in terms of sales and competitive advantage. They market as an anti-gym - acknowledging, perhaps, that most Americans are far from the physical specimens seen on TV.

Learn everything there is to know about how online lead generation is successfully done for your franchise. Typically, interest in gym memberships peaks during January (no surprise there!) They provide a benchmark for retention and churn while helping you to calculate your breakeven point.
Whether you are just starting to look into franchise ownership or are ready to figure out financing options, our courses will give you the information you need to be ready to become a franchise owner. See our list of picks for the best franchises to open this year. You can read more about how the pandemic impacted gyms in this article. • A sensitivity analysis has been added to determine whether growth in faculty, staff, students and other population segments who study or work on the campus but do not live on campus, combined with the usage by future campus residents, might cause substantial physical deterioration of nearby public park and recreation facilities. When it comes to restaurants, fast casual has been the growth darling of the industry for almost 20 years. We know franchise development can be hard. Will the potential local clients buy into the idea? Market demand is strong, and finding success will come down to finding the type of fitness business that will work for your local community. Then again, do you remember Jazzercise? So, it’s important to identify how your business could withstand a similar situation given the increased likelihood of this occuring in 2020-2021. ; In the USA, there were more than 6 billion gym visits to 41,370 facilities in 2019 (this excludes hotel gyms) [IHRSA 2020]. The 62-hectare park is also home to a wide array of interesting fauna and flora, making it ideal for nature lovers. Interest rates and exchange rates – interest rates historically low 0.5% less people are saving, creating more opportunities for gyms. A curated list of franchise-related news articles by the FranchiseHelp team. There are some serious risks, of course. the mall, and on the commercial strips on the outskirts of town. The fitness industry has a number of challenges an entrepreneur needs to be aware of - but primarily, it’s straight up competition: There is, of course, a universal truth that could also eventually work against the niche workout trends: Fads fade. Off of every exit on the highway, and at every rest stop. Although interest in health and fitness is growing, no gym market analysis would be complete without a worst-case scenario….

Consider Equinox on the high-end. Mirco factors are the factors in a company’s immediate environment that affect its capabilities to operate effectively. For fitness companies that are already established, gym memberships statistics can also be useful. You're tired of "portals" being black boxes, and so are we. Branded merchandise and cross-gym competitive events often become additional sources of revenue.